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Pat Moore is, Mr. Plant

Pat Moore outdoes himself regularly and this past season he blew his own achievements out of the water. He dropped a seasons worth of webisodes with Red Bull’s Blueprint, grabbed an X-Games Real Snow Backcountry gold medal, and released a Volcom film based around his life and travels. We can’t imagine the weight, the pressure, and the honour of having your name headline the title of a snowboard film. Criag Kelly, Terje Haakonsen, Shaun White, Jeremy Jones, Torstein Horgmo - few before him have done so. Ever since The Garden Volcom films have been instant classics and Mr. Plant is no exception. We caught up with Pat to hear how this plant was nurtured and inspired.

Snowboarding’s fuckin’ awesome! The people I ride with are awesome. There are plenty of people who would love to have my job, I know it’s a blessing and I don’t take it for granted.
— Pat Moore


Alright, how did the process start, how did you bring Mr. Plant to life.

When Forum ended in 2012 Billy Anderson (Volcom’s marketing manager) contacted me about riding for Volcom, the big offer he gave me was the opportunity to create my own film, I knew it was a chance I couldn't pass up.

How about the title, what’s the story behind the name, Mr. Plant

Basically it was a party night gone right. I ended up with the nickname Mr. Plant after a simple joke about a plant I had at my house, and it eventually turned into the name of the video and then took on a whole new meaning.

You’re coming off of back to back personal projects (Red Bull’s Blueprint project, now Volcom’s Mr. Plant), was there a difference working on these two, anything learnt from the first that was adapted to the second?

Well the Blueprint series was kind of the behind the scenes of Mr. Plant, so it was a learn-on-the-fly scenario for both of them. Being a rider of a film is one thing, but then adding the work of producer is a whole other thing. But the crews that we had made it so easy to find our stride.

Having your name in the title, being a producer, how different was this experience compared to the Forum days where you just had to show up and ride? 

The Forum days are what I like to call the golden years (laughs) making those films we had a lot of assistance, everything from decision making to organizing trips. This was a huge learning experience for me to see what actually goes into making a film. From the music, travel, picking riders, to graphics I was involved in every aspect which was amazing.

Did you guys look to other videos for inspiration when you were making, Mr. Plant

I must have watched The Garden a million times, also Sorry the first video from flip skateboards was in the VCR non stop during our filming in SLC staying at Seth Huot's house. Also watched a lot of the old Whitey films like Brainstorm and Destroyer. And of course the Whiskey videos.

“I stared snowboarding when I was 8 years old. This coming winter with be my 20th year at it. During those 20 years, a lot has happened in snowboarding; pros have come and gone, contests went from stripper cages at the Open to coaches at the Olympics. Most importantly to me, amazing films were made. Snowboard videos have always been where my passion lies. I grew up studying films from Mackdawg, Standard and Kingpin, and their films truly shaped snowboarding. I never in a million years would have thought my name would sit on the title of a film… and now it’s complete. I’ve seen what goes into producing a snowboard flick. I’d like to dedicate Mr. Plant to all of the filmmakers of the past, present and future. For every amazing video part you’ve seen, there’s more than just the snowboarder… Amazing friends, filmers and editors put in just as much as the rider did and they rarely get credit. Seth Hout dedicated his whole heart into this film. He was the first one up and the last one to bed, always willing to help to get the shot, no matter what. Jake Price is a creative genius whose style and persona radiate from his skills behind the camera and in the editing bay.Everything that he has worked on screams true snowboarding and it is an honour to have him as the director of Mr. Plant. So to all of the people who have made films or the kids who strive to, thank you for your efforts and what you bring to snowboarding, without the creativity of snowboard videos, snowboarding would just be a sport.” - Pat Moore

Sick. Those videos are amazing. Do you have any filmmakers do you look out for, anyone that has been doing it right?

There are a ton, obviously, but for me the one's that really stick out are the Whitey videos with their heavy music and funny skits. Dave Seoane's films are amazing, the original Forum and Dawger (Mackdawg) videos always bring me back to my grom days. I really respect what Jake Price has done as well, so to have him apart of this film was sick. I just think he naturally brings a bit of grit and rawness to snowboard videos that I used to love to see from the older films. Some other videos I always look forward to now are the Absinthe films, whatever Tanner Pendleton is working on (he did Crazy Loco with Jed Anderson this year), and I also love anything that Hayden from Deja Vu works on, I think he has a great eye.

(Spoiler alert) One of the best things about Mr. Plant for me was the method montage at the end of the film. Do you have a favourite segment or part?

Yeah, I’d say the method montage is my favourite, just because it gets you so hyped, I also love Curtis Ciszek's part to the Hank III song, I think it goes great together.

Speaking of music how big of a roll did the music play when making this video?

Music is everything, I'm sorry but you could have amazing riding in a part but if the music and edit is bad, I'm not paying attention. And obviously everyone has their own taste of music, for me its rock n’ roll, for others its hip-hop. But the music has to align with whats happening on screen, and to have memorable song makes a huge difference. I fuckin’ hate techno bullshit too, so as soon as I hear that type of music I start hating.

I hear ya. So there’s a real trend of single rider focused video projects coming out, what do you think the future of snowboard videos is?

Ya I think rider's just want something more than a part and to stand out from the crowd. But I do think there's a lot more opportunity with special video projects that involve a group of riders such as, Deja Vu. I think that's where I'd like to go towards, make a film where I can have a lot of creative control but have a group of riders that really blows doors down. I'm not sure where all snowboard videos are going, I think we'll see plenty more of online parts and shit like that but there will also be cool one off projects that are special.

Year after year of charging in the streets and backcountry, constantly one upping yourself, do you ever struggle to find motivation?

No, snowboarding's fuckin’ awesome! The people I ride with are awesome. There are plenty of people who would love to have my job, I know it’s a blessing and I don't take it for granted.

Are there still things for you to accomplish in snowboarding? Where do you want to take your riding?

Yeah of course, I think there's still a video part that I can produce that I am really proud of that has all types of riding, from halfpipe to big lines and street stuff, that's the dream.

Well shit. You’ve had a huge year. Two video projects, X-Games gold medal, what’s next for you, what does this season hold?

Ride a bit with Travis Rice for his new film and I’m doing a new season of Blueprint. Hyped.

Vernon Deck

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